Multimedia Marketing and Administration
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Modern businesses pursue marketing/advertising strategies within a multimedia environment. They value employees who express creative concepts in technically proficient and visually dynamic ways. This diploma program provides students with the most effective tools to succeed in the Multimedia and Marketing industry. Graduates master the latest multimedia tools to pursue careers in advertising, marketing, sales, and related occupations. The objective of this course is to develop an in-depth knowledge of technical, creative, and business capability, enabling individuals to function effectively in a marketing capacity.

DESIGNATION
Diploma
NOC
0611, 0621, 1221, 1423, 2174
FORMAT
Full-time
DURATION
44 weeks
PREREQUISITES
Grade 12 or equivalent or mature student status (18 years of age or older) Aptitude test may be required
MODULES
<Unit 1: Business and Marketing >
OPS  WIN    Windows Operating System  
BUS  OOT    Office Operations and Technology 
BUS  MKT    Marketing Fundamentals
BUS  COM    Business Communications
BUS  WRD    Word Processing using MS Word
BUS  EXL    Business Analysis using MS Excel
BUS  ACS    Database Management using MS Access
BUS  PPT    Business Presentations using MS PowerPoint
BUS  OLK    Internet and E-Mail Communication using MS Outlook

<Unit 2: Multimedia Production >
MED  PSP    Photo Editing using Adobe Photoshop
MED  ILS    Drawing using Adobe Illustrator
MED  IND    Page Layout using Adobe InDesign
MED  WDD    Web Design & Development
BUS  ECS    e-Commerce Fundamentals
MED  JSC    JavaScript and DHTML
MED  DWR    HTML Editor: Adobe Dreamweaver
MED  FLS    Animated/ Dynamic with Adobe Flash
GEN  CPE    Career Planning and Employment Assistance
Graduates from this program will find employment in one of the following areas:
  1. Multimedia Administrator
  2. e-Commerce Support Professional
  3. Advertising , Sales or  Marketing
  4. Public Relations
  5. Multimedia Production