Durham Business & Computer College

Print this form

Multimedia Marketing and Administration
Modern business enterprises pursue marketing/advertising strategies within a multimedia environment. They value employees who can express creative concepts in technically proficient and visually dynamic ways. This Diploma program provides students with the most effective tools to succeed in the Multimedia Marketing and Communications industries. Graduates master the latest multimedia tools to pursue careers in Advertising, Marketing, Sales, and related occupations.
  DESIGNATION

Diploma
  NOC 0512, 0611, 0621, 1122, 1221, 1423, 1453, 2174, 2175, 2281
  FORMAT

Full-time (Courses are tailored to meet your specific needs)
  DURATION

44 weeks
  PREREQUISITES

Grade 12 or equivalent or mature student status (19 years of age or older).  An aptitude test may be required

  MODULES 
<Unit 1: Business and Marketing >
OPS  WIN    Windows Operating System                                                         
BUS  OOT    Office Operations and Technology
BUS  MKT    Marketing Fundamentals
BUS  COM    Business Communications
BUS  WRD    Word Processing using MS Word
BUS  EXL    Business Analysis using MS Excel
BUS  ACS    Database Management using MS AccessBUS   
BUS  PPT    Business Presentations using MS PowerPoint
BUS  OLK    Internet and E-Mail Communication using MS Outlook

<Unit 2: Multimedia Production >
MED  PSP    Photo Editing using Adobe Photoshop
MED  ILS    Drawing using Adobe Illustrator
MED  QRK    Page Layout using QuarkXpress
MED  WDD    Web Design & Development
BUS  ECS    E-Commerce Fundamentals
MED  JSC    JavaScript and DHTML
MED  DWR    HTML Editor: Macromedia DreamWeaver
MED  IND    Advanced Page Layout using InDesign
GEN  CPE    Career Planning and Employment Assistance
Graduates from this program will find employment in one of the following areas
  1. Multimedia Administrator
  2. E-Commerce Support Professional
  3. Advertising , Sales or  Marketing
  4. Public Relations
  5. Multimedia Production
 

_____________________________________________________________________________________________________________________
Toronto:    1457 McCowan Road, Suite 203, Toronto, Ont. M1S 5K7	         Tel (416) 724-1053       Fax (416) 724-5258
Pickering:  1099 Kingston Road, Suite 220, Pickering, Ont. L1V 1B5       Tel (905) 427-3010       Fax (905) 420-6752
Oshawa:     50 Richmond Street East, Suite 111, Oshawa, Ont. L1G 7C7     Tel (905) 443-3010       Fax (905) 443-3011